There is a general consensus that man-made Green House Gas (GHG) production must be curtailed in order to reduce the risk of catastrophic global warming. Globally, transport accounts for approximately 13% of GHG emissions, and of this some 70% is attributable to road transport.

A focus on the introduction of vehicles with zero tail pipe emissions, which are manufactured by sustainable processes, from sustainable materials, and powered by sustainable energy sources, has been politically driven and adopted by the global automotive industry. Despite the apparent suitability of electric vehicles, and the apparent existence of “the will and the way”, there is a resistance to the adoption of such vehicles globally. Notable exceptions do exist in specific geographic areas where high levels of taxation and environmental social awareness, supported by an existing infrastructure, have driven their acceptance.

在当今的汽车市场行业,alignment of technical deliverables with customer expectation is key to the successful adoption of a vehicle type. If compromise is required, the customer will only do so in secondary areas of expectation when offset by high positive gains in primary areas of expectation. An often accepted compromise between ride comfort and vehicle high speed road-holding performance would be one example of this.