Hethel Engineering Centre (HEC) is a relatively new and expanding facility located next door to the world famous Lotus Cars. It is at centre of advanced manufacturing and engineering and supports Incubation, Innovation and Enterprise. The HEC supports and develops businesses and their opportunities with strong emphasis on both low carbon and automotive technologies. Through the unique support tool of Pilot Innovation Projects, the HEC has supported many low carbon programs and has been involved in pushing new technology from experimental low carbon fuels and the UK's only wind turbine supply chain (ERWE), through to EV motor racing. The low-carbon and clean transport agenda is a mixed space at present, with developers exposed to both opportunity and blind-alley. Eastern Region is the hot-bed for automotive and vehicle development, a factor which keeps those at the Centre excited to participate in this dynamic sector. With the cost of mainstream fuel on the increase, what is the long-term future for the every day road-user? New Technology!