Description
In today’s era, the job market has gotten extremely competitive. Looking and securing a new job is getting difficult and you have to always be on top of your game when you go out hunting. The traditional ways of hiring have been disrupted. Newspapers are no more the only source of job postings. During this time LinkedIn is one of the biggest platforms for the purpose. It hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, LinkedIn is an important part of being a full-fledged professional in any industry these days. However, many people still underestimate the importance of LinkedIn in their job search.
This webinar was planned to give an insight on how LinkedIn gives you the ability to create your own personal brand, showcase your profile, expertise, recommendations and connections.
The webinar was a 1 hour and 20 minute session and was led by Mr. Muhammad Ali. The marketing of the event was done through posts on IMechE NPSC Facebook page. The honorable speaker was Mr. Shahzad Ahsan who has over 20 years of vast experience in the professional world and he is currently serving as an HR manager in HUBCO. Mr. Muhammad Ali gave the opening remarks for the webinar followed by Mr. Baseer Siraj, vice chair IMechE NPSC, hosting the event. Mr. Shahzad Ahsan shared his experience and elaborated the importance of LinkedIn using an engaging presentation and videos. He demonstrated certain actions using his own LinkedIn profile for further clarity. In the last 20 minutes, there was a Q&A session to address the queries of the audience. The session was concluded by Mr. Adeem Ahmed, chair IMechE NPSC, who appreciated the instructor for enlightening the audience with his experience. He also discussed his own experience on LinkedIn.
Post webinar there was a survey form to gather feedback and find areas for improvement. The audience was asked to rate the session out of 5 and the response showed an average rating of4.34.The live stream successfully managed to have over 600 engagements on social media. Post survey e-certificates were also emailed to those who attended the webinar completely.
This topic was chosen by conducting an initial survey to evaluate how familiar people are with LinkedIn. According to results, a lot of people had a LinkedIn profile but they were not maintaining it. This led IMechE NPSC to conduct a webinar to inform people on how to make the most of LinkedIn.
Written by:Mr. Muhammad Ali